B2B : What’s it mean?
What does "B2B Mean? Something New I’m starting a regular feature today—Definitions. Each week I’ll give you my definition for a B2B marketing word or phrase. And naturally, you are free to disagree,...
View ArticleSales Lead: What’s it mean?
Sales Genie [sleazy/Viagra-like] Super Bowl 2007 ad 100 Free Sales Leads…Really? If you’re ever in the mood to start a debate at your next sales and marketing meeting (assuming Sales and Marketing are...
View ArticleDemographics: What’s it mean?
Not a yawner. You actually need Demographics! Demographics are as simple as the story in the children’s book, Are You My Mother? A lost baby bird searches for his mother, asking a kitten, hen, dog,...
View ArticleQualified Lead: What’s it mean?
“Just give me a hot lead. Just give me two of the premium leads.” All sales leads are not created equal. Who can forget Glengarry Glen Ross and the premium Glengarry leads? Sales reps we’re willing to...
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